Line app.. an app with potential?

Line app was one of the apps used by a few of the participants in my survey. I downloaded it to see what it was all about. Reading about it, I thought.. this is just a chat.. what is new about Line app. Why do people want *another* messaging app?

As I got started.. I realized it actually had some pretty cool capabilities.

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Flickr: Bhupinder Nayyar

  1. You can chat (obviously!) with groups or individuals. Inside of that you can send photos and location. You can add friends with QR codes, shaking/tapping your phone or searching.
  2. There is a timeline, this can be your own comments/photos otherwise it is news updates or other “official accounts”. It sort of appears to be like Snapchat in that it gives you an update and you can a follow another area eg (CNN-style)
  3. You can call your contacts.
  4. It also includes in app purchases and games.

This Line app seems to be a combination of WhatsApp, Skype and Snapchat all in one.

Line: We’re A Social Entertainment Platform, Not Just A Free Calls Messaging App also gave me some good info about Line App. I hadn’t realized it launched in 2011 and has over 100 million users. It appears to be big in Asia, will the same happen in Canada and the US?

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